Hallohallo Inc. (HHI) will soon open the pioneer in fashion events in Japan, Tokyo Girls Collection Shop or “TGC Shop” inside one of the biggest commercial complex facility in Quezon City operated by Ayala Malls, Vertis North Mall with the theme “bringing Japan’s real clothes to the world”.
The opening of the TGC Shop here in the Philippines will be done under the second wave of collaborative projects between HHI and the joint-venture company between Mitsubishi Corp, and Ayala Land of the Ayala Group, which is the biggest conglomerate in the Philippines in partnership with Japan’s leader in fashion trends, Tokyo Girls Collection (head office: Shibuya Ward, Tokyo, president and CEO of W TOKYO Inc.: Noriyoshi Murakami).
The TGC Shop, leading Japan's fashion market in the Philippines, will carry apparel, accessories, wigs, hair extensions and other products inspired by the "kawaii" culture that is famous among Japanese teenagers and young adults in their 20s. It will embark the creation of new entertainment from the Philippines to the world through the Kawaii x Fashion x Internet formula.
Furthermore, it will regularly hold events attracting kawaii-related idols and models in Japan, as well as fashion shows and other events using its built-in runway inside the TGC Shop, with the help of Japanese models and from the idol group MNL48 managed by HHI, which is engaged in the production of Japan Town at a vast space measuring approximately 4,230 sqm inside Vertis North Mall.
Given the demands of the Internet culture nowadays, HHI expects massive demand from the younger generation who are fashion conscious by live streaming the event stage in partnership with the live video streaming platform SHOWROOM (head office: Shibuya Ward, Tokyo, president and CEO: Yuji Maeda), as well as selling items and other products from brands associated with idols and models through live commerce.
On the press briefing which will be held on December 13th at Tokyo, Japan, HHI’s President and CEO Yasunari Okada will provide explanations regarding the business, and will hold a talk session together with W Tokyo's President and CEO Noriyoshi Murakami, and SHOWROOM's President and CEO Yuji Maeda.
About Hallohallo Inc:
Hallohallo Inc. (head office: Makati, Philippines, CEO: Yasunari Okada), which carries out business establishments such as EC sites in the Philippines launched the Internet shopping mall Hallo Hallo Mall in the Philippines in 2012 in cooperation with Tomohito Ebine, then chairman of the major Internet advertising firm OPT Inc. The venture grew into the biggest Internet shopping mall in the country, and thereafter, Hallohallo launched the restaurant introduction website Hallo Hallo Town, and the company introduction/recruitment website Hallo Hallo Job.
Under its first wave of developments in complex commercial areas with "Japan" as the main concept, it is scheduled to open an entertainment facility sponsored by team Lab (head office: Bunkyo Ward, Tokyo, president: Toshiyuki Inoko) at the rooftop of Glorietta, a commercial complex operated by Ayala Land that is located in Makati, the central business and commercial district in Metro Manila, Philippines.